There aren’t a lot of opportunities for TV and print ads on a brand that’s constantly breaking new ground in retail and finance analytics, with a target audience that’s literally global. Even in the digital medium, the subject matter is such that just leveraging the latest trending meme isn’t going to cut it. But what you can do, is make sure your e-mailers work pretty darn hard at being engaging, clutter-breaking and informative.
Agency: the circle (Bangalore, India)
