Everyone’s got a story about how IT transformed lives in India. The best are the ones where those who needed it most, struck gold. People who were paid in shares early on, and for whom the boom wiped out literally generations of third-world poverty, overnight. That’s the sentiment tapped into, by these commercials for an Intel sales promotion.
In one, a security guard, who (like his father and grandfather before him) hasn’t ever traveled outside town limits, wins a trip to Australia – one of the main prizes.
In the other, a mailman who does his rounds on a bicycle, delivering mail and packages that ironically reach the city via rail and air, wins a motorcycle – also a major prize.
Agency: McCann Erickson (Bangalore, India)
